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  1. Me In TV – in 3 minutes!

    December 11, 2011 by toddmgreen

    Here’s a short video that brings

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    It’s a summary in moving-image

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    form of what went on during the week.

    The footage was all captured by Emmanuel Odusami, the Content Producer; photos were by Emmanuel, Stephen Peskett and Olivia Frayman; and the music comes from Rushmore.

    Enjoy!

    Category CSR, Editing, Education, Filming, People, Pitching, Recording | Tags: ,,,,,,,,,,, | Comments Off on Me In TV – in 3 minutes!

  2. Me In TV: Day 3

    November 9, 2011 by toddmgreen

    The week is flying by!

    So far the students have developed a programme idea, filmed a load of raw footage for their programme promo, and edited that footage down in a finished version ready to support their pitch.

    Despite a few technical hitches with the kit in the edit suites today, they managed to get everything done – thanks in no small part to the crack team that had assembled at talkbackThames’s Amersham office to help them through the editing process.

    Emmanuel’s update on the day from the young people’s perspective is now up on the student blog, along with a bunch of photos of the two guys in action.


    What will tomorrow bring? Another big challenge and, hopefully, beautifully constructed pitches that are ready to face the panel on Friday!

    The students will be with Lisa Pickup in the morning to develop their presentation skills, and she’ll be joined by Peter Cassidy in the afternoon for the low-down on

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    how to pitch to a broadcaster + some practical help getting their own pitches together.

    Onwards and upwards towards the climactic final day!

    Category CSR, Editing, Education | Tags: ,,,,,,,, | Comments Off on Me In TV: Day 3

  3. CSR’s untapped potential

    July 20, 2011 by toddmgreen

    Every big company has a corporate social responsibility policy.

    Many of them do many good things.

    But CSR is often at the

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    bottom of everyone’s priority list because those things are perceived to be of little lasting value to the company.

    There is no reason why CSR projects should not benefit the company as well as those it sets out to support.

    But in order to do, CSR projects need to be rethought.

    Projectzzzz

    The typical CSR project model has three characteristics which restrict its potential by limiting the benefits that flow back to the company.

    Such projects are ephemeral, unsustainable, and even a little embarrassing.

    1. Ephemeral – once the project is over, many volunteers never think of or refer to it ever again

    2. Unsustainable – taking several dozen people out of the office in one go simply cannot happen on a regular basis

    3. And even a little embarrassing… – most employees are good people, but if they feel embarrassed when they don’t want to participate in a CSR project because they can’t see the point in it.

    The combination of these three characteristics limit employee engagement.

    When that happens, CSR projects do not fulfil their potential. They may well be seen as a drain on time, money, management attention, and morale.

    No company would choose to run projects relating to their core business like this – there’s so little in it for them.

    Why should CSR projects be any different? They could easily be so much more beneficial for the company as well as for those on the receiving end.

    Another way

    Wouldn’t it be great if even a simple CSR project – e.g. painting a mural on a wall – became a cross-departmental undertaking?

    That way it could deliver all sorts of benefits:

    1. Give someone who is lacking project management experience the leadership role = project management experience

    2. Get them to recruit a team of volunteers = cross-functional collaboration

    3. Then have the group figure out a design = collective creativity and problem-solving

    4.

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    Find people within the team to be responsible for getting the materials = resourcefulness challenge + budget management experience

    5. Record the process so as to share it with the rest of the company = communication and marketing skills

    What an opportunity!

    At a time when training budgets are sorely stretched (or completely non-existent), this is a cheap way of developing the workforce, with a low opportunity cost and a high motivational value.

    If a company ran a few of such projects a year, it would make a substantial difference to their staff’s personal development, their feelings of loyalty to the company, and ultimately to the company’s bottom line: a more skilled, more experienced, more integrated workforce can only be a good thing.

    Meaningful CSR

    Companies do meaningful core business projects on the one hand, and low-benefit CSR projects on the other – and the two coexist unhappily.

    That schizophrenia has to be overcome.

    CSR projects can be be highly beneficial for the company – the training opportunities in particular are fantastic.

    To run them requires a simple change: CSR projects should be run like core business projects.

    That change of approach, and the changes in attitude, opportunity and perception that result, can make all the difference.

    Category Background, CSR, Purpose | Tags: ,,,, | Comments Off on CSR’s untapped potential