Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT statistic alerts) please log in with your personal account. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! You've come to the right place! Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Posted 4:54:45 AM. Interested in growing your business with us? With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. LINE is a Japanese messaging app that is popular across Asia. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Overall social commerce's revenue per order rose 88% during the first two quarters of this year. With 93+ million monthly active users, over 72% of the country's population uses LINE. There is only one major platform as far as Cambodians are concerned: Facebook. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. 24.00 million. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. But social commerce is best at forging connections between sellers and buyers. The company . Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. The blog Geeks in Cambodia offers pros and cons for this situation. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. The most popular social media platforms. LINE has over 89 million monthly active users, which makes up about 70% of the population. The majority of these (445 million/99.5%) access social media via their mobile phones. Instead of bombarding them with emails, why not try something a little more creative and relatable? Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Business owners often go where their customers are. And the number of internet users is still growing, too. The most popular social media platforms. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Social media market share Asia 2022, by platform. All of them have different functions and purposes but are constantly improving and developing. And, guess what? Hello folks, and thanks very much for joining us today. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. Access to this and all other statistics on 80,000 topics from, Show sources information And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Meanwhile, 36.6% use social platforms to fill their free time. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. However, the number of people using social media is growing even faster. Release date refers to the date of access. Get in touch with us. It will have 60% more users than Snapchat and twice as many as Twitter this year. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. In, StatCounter. As elsewhere, social media is massively popular across Southeast Asia. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. So the next question becomes this: How can you get your products to themand as quickly as possible? This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Theres also one surprise social network coming out of Vietnam. You're not alone! It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Social media is widely used throughout the APAC region. Have you hopped on the social audio trend yet? TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. It is a messaging app, similar to WhatsApp. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. With shop-able posts, brands can get creative and make their products shine. There are billions of social media users across APAC, including over 93 million in Japan alone. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. So, it's time for brands to jump on this trend and take advantage of it. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. 01 Mar 2023. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Chart. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. To learn more, visit www.moengage.com. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. . As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. View all stats Browser So why not give it a try for your brand? The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? This micro-blogging platform has over 560 million monthly active users. But, Clubhouse isn't the only game in town. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Turning customers into advocates isnt always easy. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. 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