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Share your thoughts in the comment section below. When a simple billboard was not enough to attract the attention of university students and convince them to get a flu shot, MiraCosta College thought of creating an interactive advertisement with 148 boxes of paper tissues available to anyone who passed by. Artificial living: Advertising amplifies the need of people ad encourages wasteful consumption. The cookies is used to store the user consent for the cookies in the category "Necessary". To make pedestrians wait for the green light rather than risking crossing the street with a red light, smart decided to entertain them with a dancing traffic light. There is no guarantee for success. Ambient ads are considered a more effective way to promote a product than conventional outdoor advertising. It also brings brand recognition to Grab and makes people choose this company over others. Ambient advertising can also be very cost-effective, since it often makes use of existing infrastructure and does not require the construction of new advertising space. There are a number of reasons marketers are attracted to advertising as a method for promoting their products. //

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