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Posts Tagged ‘background’

  1. Everyone’s busting a gut

    November 10, 2011 by toddmgreen

    Everyone working on this project – both from FremantleMedia and from Community Links, and especially Josephine and the young participants – is busting a gut to make it as successful as possible.

    I thought I’d share three examples. Even though they’re all drawn from my experience of the past 12 hours, I think that they’re representative of what everyone involved has put in to make Me In TV happen.

    Exhibit A: Blackberry screen-shot (22:59 last night)

    Last night Josephine and I emailed each other almost simultaneously, just before 11pm – rather to each other’s surprise. (N.B. the evidence that we’re treating the people attending Friday’s wrap lunch!).

    Exhibit B: notepad (05:15 this morning)

    I keep this notepad in the drawer beside the bed. I woke up at about 05:15 this morning, and had a few ideas / reminders to write down. At first, in the pitch black, I could only find a pencil. Then I figured that the pencil might not be sharp, so I groped around and found a pen to use instead. I realise now that even non-sharp pencils still write, whereas

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    pens may dry up, but at the time it made sense…

    Exhibit C: site down (06:17 this morning)

    I decided to get up, since I couldn’t sleep and had stuff to do. I popped open the site – or tried to… and got this message. Aargh! I checked my other sites and, since all of them were down too, I figured it must be a hosting problem. I spent 15 mins waiting for a live support chat connection, refreshing the Me In TV site every minute or so, and then it came back. Phew!

    Next time…

    If there is a next time, I’ll definitely prep a fair bit of the stuff we’ve been doing this week in advance. That said, we could only have learnt most of those things on the hoof. For me, that’s part of the fun – improvising and learning as you go. I’m not sure that everyone involved shares that view (and, to be clear, it has not

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    been deliberate!), but when we go round the tutors to get their feedback next week, I’m sure I’ll get lots of suggestions on how to improve next time around.

    For now, though, it’s time to order that lunch for Friday.

    Category Background, Lessons, Planning | Tags: ,,,,,, | Comments Off on Everyone’s busting a gut

  2. The Content Producer – Emmanuel Odusami

    November 8, 2011 by toddmgreen

    Alongside the six main participants in Me In TV, there’s a young man named Emmanuel who’s working on the project as the Content Producer.

    Emmanuel is a film graduate and he’s keen to

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    do.

    learn as much as he can during the week.

    He’s got a special role – filming the important moments, taking pictures, interviewing everyone involved, and generally gathering as much good content as possible for the student blog.

    We asked Emmanuel to record a little video on day 1

    to introduce himself – click here to see it on the student blog.

    Category Background, People, Recording, Selection | Tags: ,,,,,,,,,, | Comments Off on The Content Producer – Emmanuel Odusami

  3. Getting Me In TV updates

    November 4, 2011 by toddmgreen

    Me In TV starts on Monday.

    Throughout the next few days and

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    all through the Me In TV week itself, we’ll be posting updates on Twitter, Facebook, here on the project blog, and over on the student blog.

    We’re going to produce as much interesting material to record the project as possible – not just text, but loads of photos, videos, interviews, excerpts from the stuff the students are creating, and whatever else we can think of that might be cool to share.

    It’ll be great to get people’s responses to the project while it’s in progress – we might even be able to create a nice feedback loop between participants and observers.

    If there’s anything in particular you’d like to see, let us know.

    There are several ways to get updates from the project as it progresses:

    Follow us on Twitter – @meintvproject

    Like the Facebook page – Me In TV on Facebook

    RSS feed from the project blog – http://www.meintv.org/feed/

    RSS feed from the student blog – http://meintvstudents.tumblr.com/rss

    Cheers!

    ~ Todd

     

    Category Background, Recording | Tags: ,,,,, | Comments Off on Getting Me In TV updates

  4. Who’s involved?

    November 3, 2011 by toddmgreen

    I’ve started putting up the pictures and profiles of everyone involved on the Who’s involved? page – check it out.

    There are still a handful of people to add, but they should all be on there by the end of the weekend.

    I’m

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    absolutely delighted to have seven great participants and eight fantastic tutors, all of whom have amazing track records

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    and whom I think will do a cracking job next week.

    If you want to follow the project’s progress, you can follow us on Twitter, connect on Facebook, or grab the RSS feed.

    Category Background, People, Selection | Tags: ,,, | Comments Off on Who’s involved?

  5. Project overview

    October 5, 2011 by toddmgreen

    Here’s a short document

    Drop

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    summarising the project. I’ve been sending this

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    around to the people I’ve been trying to recruit.

    I thought it might be of interest to anyone thinking about doing something similar.

    If you have any questions or want a .pdf copy, message me through the contact page.

    Category Background, Planning, Purpose | Tags: ,,,,, | Comments Off on Project overview

  6. CSR’s untapped potential

    July 20, 2011 by toddmgreen

    Every big company has a corporate social responsibility policy.

    Many of them do many good things.

    But CSR is often at the

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    bottom of everyone’s priority list because those things are perceived to be of little lasting value to the company.

    There is no reason why CSR projects should not benefit the company as well as those it sets out to support.

    But in order to do, CSR projects need to be rethought.

    Projectzzzz

    The typical CSR project model has three characteristics which restrict its potential by limiting the benefits that flow back to the company.

    Such projects are ephemeral, unsustainable, and even a little embarrassing.

    1. Ephemeral – once the project is over, many volunteers never think of or refer to it ever again

    2. Unsustainable – taking several dozen people out of the office in one go simply cannot happen on a regular basis

    3. And even a little embarrassing… – most employees are good people, but if they feel embarrassed when they don’t want to participate in a CSR project because they can’t see the point in it.

    The combination of these three characteristics limit employee engagement.

    When that happens, CSR projects do not fulfil their potential. They may well be seen as a drain on time, money, management attention, and morale.

    No company would choose to run projects relating to their core business like this – there’s so little in it for them.

    Why should CSR projects be any different? They could easily be so much more beneficial for the company as well as for those on the receiving end.

    Another way

    Wouldn’t it be great if even a simple CSR project – e.g. painting a mural on a wall – became a cross-departmental undertaking?

    That way it could deliver all sorts of benefits:

    1. Give someone who is lacking project management experience the leadership role = project management experience

    2. Get them to recruit a team of volunteers = cross-functional collaboration

    3. Then have the group figure out a design = collective creativity and problem-solving

    4.

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    Find people within the team to be responsible for getting the materials = resourcefulness challenge + budget management experience

    5. Record the process so as to share it with the rest of the company = communication and marketing skills

    What an opportunity!

    At a time when training budgets are sorely stretched (or completely non-existent), this is a cheap way of developing the workforce, with a low opportunity cost and a high motivational value.

    If a company ran a few of such projects a year, it would make a substantial difference to their staff’s personal development, their feelings of loyalty to the company, and ultimately to the company’s bottom line: a more skilled, more experienced, more integrated workforce can only be a good thing.

    Meaningful CSR

    Companies do meaningful core business projects on the one hand, and low-benefit CSR projects on the other – and the two coexist unhappily.

    That schizophrenia has to be overcome.

    CSR projects can be be highly beneficial for the company – the training opportunities in particular are fantastic.

    To run them requires a simple change: CSR projects should be run like core business projects.

    That change of approach, and the changes in attitude, opportunity and perception that result, can make all the difference.

    Category Background, CSR, Purpose | Tags: ,,,, | Comments Off on CSR’s untapped potential

  7. The pilot

    July 4, 2011 by toddmgreen

    In autumn 2010 I began work on what has turned out to be the pilot version of Me In TV.

    The original idea was simply to give the young people their first contacts in the industry. The whole group would meet, chat for a while, then split off into pairs – each young person would be matched with a TV pro who is experienced in their specific area of interest (so a youngster interested in camera work would be paired with a cameraman).

    The idea took shape

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    in my mind over a few weeks. As soon as I started discussing it with other people, though, it evolved beyond all recognition.

    Thinking bigger

    Jamie, a friend who does executive coaching, encouraged me to think bigger: more people, more time, and more benefits all round.

    Then I found Mark, the colleague who was to help me run the programme, and he made that more ambitious vision a reality: it turned it into a full day of practical skills, close contact with TV pros, and career advice.

    We ended up giving three young guys a morning of camera training, an hour of on-screen training with a well-respected presenter, and an afternoon of edit training.

    Better yet, everything they learnt contributed to a tangible outcome: by the end of the day each participant had created a 60-second film that focused everyone’s minds and

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    can now serve as a showreel.

    Here’s one of the films:

    None of that would have happened without the input of the two guys who transformed my original idea.

    That’s a law of unintended consequences: through discussion

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    with others, an idea can develop into something you could never have imagined alone.

    Up next…

    This one-day project taught me a bunch of useful and interesting things, several of which I’ll write about in the context of this project.

    It also sparked the idea for Me In TV. It wasn’t supposed to be the pilot version of anything – I just wanted to try something new – but the response from everyone involved was so great that I’m convinced there’s huge potential in the basic ideas:

    1. Bring people with overlapping interests together

    2. Give them a shared goal

    3. Introduce the right amount of structure, and leave them the right amount of freedom

    Somehow, accidentally, that worked out pretty well the first time around. Let’s hope it’s even better the

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    Category Background, Lessons | Tags: ,,,, | Comments Off on The pilot

  8. Introduction: Me In TV

    July 1, 2011 by toddmgreen

    Breaking into a competitive industry is hard. When you’ve grown up in one of the worst areas of London, it’s even harder.

    Opportunities are difficult to come by. Role models are few and far between.

    But by bringing young people together with industry pros, teaching

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    them new skills, and giving them a platform on which to build, I’m hoping to tackle that problem in the industry in which I work.

    Why TV, why now?

    TV production is notoriously tough: even the best-qualified newcomers may struggle to find work without a family connection or a friend on the inside, and even those who do must work long hours, on little or no pay, to get the chance of a break.

    That excludes a wealth of talented people from even trying to find a job in TV – people who don’t have access to contacts or parents who can support them financially.

    The recruitment system is broken.

    Talented, dedicated people are excluded.

    And production companies are missing out on them as a

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    result.

    What is Me In TV?

    Me In TV aims to improve the prospects of young people from disadvantaged backgrounds of getting into TV.

    After a successful one-day pilot in late 2010, I’m putting together a one-week bootcamp for young people from an east London charity to start a sustainable talent development programme.

    Over five days the participants will create a TV show idea, film and edit a trailer for it, and then pitch their idea to a panel of TV experts.

    I’ll be working closely with the charity – Community Links – and with colleagues from my employer (FremantleMedia) and its UK production company (talkbackThames) to make it happen.

    This website will document the creation, running, and aftermath of the project.

    Check back regularly for updates, or Like it on Facebook, follow on Twitter, or grab the RSS feed.

    Cheers!

    ~ Todd

    Category Background, Planning, Purpose | Tags: ,, | Comments Off on Introduction: Me In TV