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  1. Me In TV – in 3 minutes!

    December 11, 2011 by toddmgreen

    Here’s a short video that brings

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    everything together.

    It’s a summary in moving-image

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    form of what went on during the week.

    The footage was all captured by Emmanuel Odusami, the Content Producer; photos were by Emmanuel, Stephen Peskett and Olivia Frayman; and the music comes from Rushmore.

    Enjoy!

    Category CSR, Editing, Education, Filming, People, Pitching, Recording | Tags: ,,,,,,,,,,, | Comments Off on Me In TV – in 3 minutes!

  2. Saying thank you: Part I

    November 14, 2011 by toddmgreen

    I believe that with a project like this – in which people are giving their time and talents for free, and fitting it in around their regular schedule – it’s important to say thank you.

    And I believe that it’s important to say thank you not only to the people who were most heavily involved, or to the people who have the most senior jobs.

    So I wanted to make an effort to acknowledge the smaller contributions that went towards

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    making the project a success. I hope that everyone involved can share in whatever pride or praise this project might receive.

    An additional 14 people, over and above the tutors, have played a part in making Me In TV happen – from sorting out the confidentiality/IP agreement at the last minute (Katie Wilby and BJ Gorissen), to designing the awesome logo (Steve McInerny), helping me with a couple of

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    tricky bits of coding (Jon Moore), and sorting out a mountain of jacket potatoes to keep the students going through the long shooting and edit days (Emma James).

    That’s why this section of the Who’s involved? page is, in a way, my favourite:

    Everyone listed here will be recognised in the project post-mortem I’ll be writing next week.

    Thanks very much guys

    ~ Todd

    Category Background, People, Planning, Recording | Tags: ,,,,, | Comments Off on Saying thank you: Part I

  3. Pitch montage videos

    November 13, 2011 by toddmgreen

    Hello!

    We’ve managed to put together a couple of montage videos of how the young people got on with their pitches – you’ll see

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    them in action, and the tutors’ reactions.

    Here’s team 1, and the feedback they got:

    And here’s team 2,

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    and the feedback they got:

    You can see how the teams felt about their pitches on the student blog, or by clicking here for team 1 and here for team 2.

    Phew – what a week it was!

    There’ll be a full-on wrap-up video that summarises the whole project up on the site in the next few weeks.

    We’ll also be writing a report summarising what happened and what we all learnt, and that will be posted publically here on the site.

    Stay tuned 🙂

    Category Education, Filming, Pitching, Recording | Tags: ,,,,,,,,,,,, | Comments Off on Pitch montage videos

  4. The AAA Team

    November 11, 2011 by toddmgreen

    Throughout the week I’ve been struck by what an impressive group of people we’ve had teaching the students.

    When you work with people on a day-to-day basis you don’t necessarily think much about their track record – you’re just

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    focused on the task at hand. And even when you do think about it, familiarity means that perhaps you just take it for granted.

    The tutors on Me In TV include the coordinator of FremantleMedia’s international development network, the developer of a number of formats that have airedaround the world, the boss of a hugely successful and innovative part of talkbackThames’s business, and the producers of several award-winning series. And that’s barely half of them!

    There are full details about the tutors on the Who’s involved? page. But it suffices here to say that the students and I have been very lucky to work with such a stellar group of individuals, all of whom have voluntarily given up their time and talents to make Me In TV a success.

    To all those involved – thank you.

    ~ Todd

    Category Background, People, Selection | Tags: ,,,,,, | Comments Off on The AAA Team

  5. Me In TV: Day 4

    November 10, 2011 by toddmgreen

    Day

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    4 was pitch preparation day!

    In the morning the students developed their presentation skills with Lisa Pickup, an HR consultant who works at FremantleMedia, and in the afternoon they learnt more of the specifics of pitching a TV idea from Peter Cassidy, MD of Screenpop.

    Once again, the students really had to stretch themselves, and again they hit heights they did not think possible when the day began. By all accounts their pitches are looking pretty damn good, despite having just half a day to put them together.

    I didn’t see them practice their pitches this afternoon, but I can only assume that they haven’t copied Steve Ballmer, CEO of Microsoft, who clearly took an aide’s advice to ‘show that you’re excited to be there’ a little too far at a company conference. Peter played this video near the start of his talk, and since I simply cannot see it enough times, I’m putting it in here too.

    One of the coolest things about the day was that both tutors felt they had learnt a lot too. Lisa felt that working with a non-corporate audience for the first time was a really rewarding challenge, and Peter said that he had a better understanding of his own presenting style as a result of trying to distil what he did naturally into a small set

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    of salient points.

    After three long days of development, shooting, editing, and preparing their pitches, the students are ready to pitch their ideas, along with their promos, the the panel tomorrow.

    Well, we think they’re ready… they seem less sure! You can get the inside track on how the students found today by heading over to the students’ blog.

    We’re nearly there, and tomorrow is going to be a cracker.

    Category Education, People, Pitching, Purpose | Tags: ,,,,,,,,, | Comments Off on Me In TV: Day 4

  6. Me In TV: Day 3

    November 9, 2011 by toddmgreen

    The week is flying by!

    So far the students have developed a programme idea, filmed a load of raw footage for their programme promo, and edited that footage down in a finished version ready to support their pitch.

    Despite a few technical hitches with the kit in the edit suites today, they managed to get everything done – thanks in no small part to the crack team that had assembled at talkbackThames’s Amersham office to help them through the editing process.

    Emmanuel’s update on the day from the young people’s perspective is now up on the student blog, along with a bunch of photos of the two guys in action.


    What will tomorrow bring? Another big challenge and, hopefully, beautifully constructed pitches that are ready to face the panel on Friday!

    The students will be with Lisa Pickup in the morning to develop their presentation skills, and she’ll be joined by Peter Cassidy in the afternoon for the low-down on

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    how to pitch to a broadcaster + some practical help getting their own pitches together.

    Onwards and upwards towards the climactic final day!

    Category CSR, Editing, Education | Tags: ,,,,,,,, | Comments Off on Me In TV: Day 3

  7. Me In TV: Day 2

    November 8, 2011 by toddmgreen

    Day 2 was all about camera work.

    The young

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    participants went up to talkbackThames’s Amersham office, and worked with an unbelievable team.

    The aim of the day was to film all the raw material they would need for their promo. They started off by finalising their programme ideas (we tried to cram too much into yesterday, so they were a bit behind).

    Next they got a crash course in camera skills, had a quick lunch, and then cracked on with the filming.

    I’m a bit light on details at the moment, since we haven’t yet got the photos back (a pro was there today; ironically pro photographers take longer than amateurs to sort through their photos!) and nor do we have the feedback forms.

    But there’s a new post by Emmanuel up on the student blog, and a video of some of the guys too.

    Just one more thing… The guy who ran the show today has the best name in TV: Titus Ogilvy!

    Category Filming, People, Planning, Recording | Tags: ,,,,,,,,,, | Comments Off on Me In TV: Day 2

  8. The Five Day Plan

    August 25, 2011 by admin

    Me In TV will last five days. What on earth are we going to do?

    There’s

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    a Five Day Plan.

    Day 1. Development – coming up with an idea for a show

    Day 2. Camera work – filming material for

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    Day 3. Editing – cutting the camera work

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    together

    Day 4. Prep – putting everything together for the climactic final day…

    Day 5. Pitching – pitching the idea + trailer to a panel of TV execs from around the company

    That should keep us out of trouble…

    Category Background, Education, Planning, Selection | Tags: ,,,,, | Comments Off on The Five Day Plan

  9. Creating a feedback loop

    August 12, 2011 by admin

    When I did the pilot version of Me In TV last December, we got some great pictures of the guys at work, but we didn’t do a lot to record the process.

    A great picture of the guys at work

    My main regret is that, bar a blog post I wrote in which I used it to illuminate an abstract idea, there’s no permanent record of the project.

    Without a website, it’s also less easy to explain. And it’s taken less seriously – somehow, having a virtual presence makes a project seem more real.

    I’ll get you next time

    Me In TV already has a website (as you will no doubt have noticed!).

    We will use it as a base for all the content created.

    Not just the programme trailers created by the young people participating, and a few publicity pics taken by a pro photographer, but also lots of incidental stuff – pictures and Flipcam videos taken by the participants to show their experiences, interviews with the FremantleMedia/talkbackThames people involved, and a web diary on this blog to reflect on events as/soon after they happen.

    The feedback loop

    This will give everyone involved something to point to in future – when they’re next applying for a job, I want them to be proud to send people to this website.

    It will also make it much easier for others to learn from the project – there will be

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    plenty of background information, explanation of the key ideas, and material generated during the week the young people are working with us.

    But it will also reflect a view of the project back to those involved, even if it can’t capture precisely how that involvement feels – like a mirror at an angle.

    It will therefore create a feedback loop: stuff that’s recorded and appears on the site will feed back into the process as we go.

    For example: when, after day 1, we interview a couple of the people on the development day team, their thoughts and suggestions will be available for the camerawork team to watch, and will of course influence the way the latter work with the young people on the following day.

    They will also be available for the young people to watch too – and that will no doubt affect their approach to the camera work on day 2.

    We also hope to create a second layer of feedback, by exposing the ongoing work of the project to the outside world. The young people will be encouraged to share their works in progress with their friends, and through this site we aim to create an audience of people interested in the ideas we’re grappling with.

    The responses of all those people will be part of the experience of Me In TV for everyone involved.

    Category Planning, Purpose, Recording | Tags: ,,,,, | Comments Off on Creating a feedback loop

  10. CSR’s untapped potential

    July 20, 2011 by toddmgreen

    Every big company has a corporate social responsibility policy.

    Many of them do many good things.

    But CSR is often at the

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    bottom of everyone’s priority list because those things are perceived to be of little lasting value to the company.

    There is no reason why CSR projects should not benefit the company as well as those it sets out to support.

    But in order to do, CSR projects need to be rethought.

    Projectzzzz

    The typical CSR project model has three characteristics which restrict its potential by limiting the benefits that flow back to the company.

    Such projects are ephemeral, unsustainable, and even a little embarrassing.

    1. Ephemeral – once the project is over, many volunteers never think of or refer to it ever again

    2. Unsustainable – taking several dozen people out of the office in one go simply cannot happen on a regular basis

    3. And even a little embarrassing… – most employees are good people, but if they feel embarrassed when they don’t want to participate in a CSR project because they can’t see the point in it.

    The combination of these three characteristics limit employee engagement.

    When that happens, CSR projects do not fulfil their potential. They may well be seen as a drain on time, money, management attention, and morale.

    No company would choose to run projects relating to their core business like this – there’s so little in it for them.

    Why should CSR projects be any different? They could easily be so much more beneficial for the company as well as for those on the receiving end.

    Another way

    Wouldn’t it be great if even a simple CSR project – e.g. painting a mural on a wall – became a cross-departmental undertaking?

    That way it could deliver all sorts of benefits:

    1. Give someone who is lacking project management experience the leadership role = project management experience

    2. Get them to recruit a team of volunteers = cross-functional collaboration

    3. Then have the group figure out a design = collective creativity and problem-solving

    4.

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    Find people within the team to be responsible for getting the materials = resourcefulness challenge + budget management experience

    5. Record the process so as to share it with the rest of the company = communication and marketing skills

    What an opportunity!

    At a time when training budgets are sorely stretched (or completely non-existent), this is a cheap way of developing the workforce, with a low opportunity cost and a high motivational value.

    If a company ran a few of such projects a year, it would make a substantial difference to their staff’s personal development, their feelings of loyalty to the company, and ultimately to the company’s bottom line: a more skilled, more experienced, more integrated workforce can only be a good thing.

    Meaningful CSR

    Companies do meaningful core business projects on the one hand, and low-benefit CSR projects on the other – and the two coexist unhappily.

    That schizophrenia has to be overcome.

    CSR projects can be be highly beneficial for the company – the training opportunities in particular are fantastic.

    To run them requires a simple change: CSR projects should be run like core business projects.

    That change of approach, and the changes in attitude, opportunity and perception that result, can make all the difference.

    Category Background, CSR, Purpose | Tags: ,,,, | Comments Off on CSR’s untapped potential

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